Views: 50 Posts: 0 Started By: felixNG Last Poster: felixNG Last Post Date: May 10, 2018
May 10, 2018 ( Post 1 )

Wizkid and a very few others belong to the
class of artistes we refer to as ‘tune
dictators’ in the Nigerian music industry.
The industry basically stands still
whenever Wizkid is about to drop a song,
but lately, his format for releasing
materials seems to have changed – soft,
mostly social media, hype and random
release timing.

Since he moved on from his SFTOS album,
Wizkid has switched focus from
conquering boundaries to returning to
perfect his balance on the throne at
home. What I have noticed since his
return, is that he has done more features
in last 10 months than he did in years
before then. This is unusual of Wizkid,
collaborating with artistes at this rate is
unlike him and it is becoming a cause for
worry now that it seems like this increase
in the rate of Wizkid collaborations is
affecting the quality of his materials.

I have heard people put up the argument
for Wizkid, stating that Manya and Soco
grew in commercial success despite the
early doubt but this their success in terms
of airplays, streams and downloads, is
because they are Wizkid songs not
because they have any unique feature.

Even Wizkid knows that the potency of his
formula would not last long. Choking us
with different songs in the space of
weeks, sometimes days or hours apart, is
not the best way to remain the most
listened-to artiste on the continent. It
might work for a while and then it
becoming boring and annoying.

High grade, Aphrodisiac and Vibes dropped
on the heels of the newly released
‘Commando’. These are songs that
shouldn’t even have happened in the first
place, being shoved down our ear holes.
This new approach to music has its effect
(negatively) on the music industry at
large.

While many artistes still yearn for the
dream collaboration with Wizkid, I would
assume this to bad move. Here is why; we
already have too much of Wizkid’s wack
songs flooding the streets with little or no
reception, which means at this moment,
he is not in the right creative space to
actually deliver materials with substance.

This means any artiste running to him for
collaboration is not likely to get that
genius-input, and in fact, it is difficult not
to think that his input would dent the
already good song he/she has ready.
Let’s take the study of Tekno’s ‘Mama’,
the song dropped at a time Tekno was
having a bad year and needed a lift. Wizkid
jumped on the song with the thought that
his influence will help boost the record but
instead it got a two-second buzz and did
not even qualify for a video.

With Olamide & Duncan Mighty already
done, and Kiss Daniel, Ycee, Slimcase and
even Tiwa Savage already anticipating
their collaborations with the Starboy, it
suggests that before the year runs out,
this creatively tired Wizkid will only get
poorer with time.

The impact of this will be traced down to
lower graded artistes as most would want
to emulate the new ‘Wizkid formula’ which
might expose us to trashier materials from
now till December 2018 and beyond.

At this point in time, what the industry
needs is a purge off anything Wizkid or
Starboy related.


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